What do you know about Effective communication? Pt.3
Importance of the objectives of the communication plan.
The objectives of the communication plan are generally oriented towards changing people’s perception, attitude and behaviour in directions favourable to our business.
At the basis of a strategy there are always clear and specific objectives, if the objectives are too varied or vague it is easy not to achieve them.
It is important to consider end goals and plan realistic and achievable goals, not fall back on distant goals.
A time-bound goal can have a starting point and an endpoint, with a set of time parameters or milestones.
You could give yourself deadlines for certain goals to stay on track and correct if necessary.