Excersice 10 of 12
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Is your communication plan well designed, let’s check?

Empowered 06/02/2023

Is your communication plan well designed, let’s check?


Write down the following prompts:

  • Have you identified clear goals that support larger projects, programs, or organizational goals?
  • Have you well identified the target audience?
  • Have you identified key audience-focused messages?
  • Have you identified a realistic set of outcomes and activities?
  • Have you considered what success would be like?


After this activity you will be able to better understand the messages that underline the communication of a product/company/service
Study and compare different advertising for a similar product.
Look for advertising for 2 competing commonly used products.
Highlight the similarities and differences in the communication of the two products: are they more centred in the brand, in the quality of the product, in its characteristics, in its ease of use or not, in its usability, in its beauty/appearance, in its valour?
To do this use Template 5


To effectively communicate, we must realize that we are all different in the way we perceive the world
and use this understanding
as a guide to our communication with others.
Anthony Robbins

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