Culture of Innovation

Failure happens, so the importance is to fail well.

• Be honest with yourself (often we run out of resources before we run out of options)
• Be honest with your stakeholders (make sure they understand the situation)
• If cuts are necessary, make them quickly (before it’s too late)

Measure and track innovation

• Set clear goals and regularly track progress..
• Create a system for capturing and tracking ideas
• Keep up with industry trends.

Walk in your customers’ shoes

• Define your customer – Know who your customers are and where they come from.
• Identify points of interaction – How your customers interact with you.
• Observe their behavior in real-time – Analytics help better understand and fulfill your customers’ requirements.