People don’t get promoted for doing their jobs really well. They get promoted by demonstrating their potential to do more.

Tara Jaye Frank

What do you know about self-awareness?

Not everyone is comfortable with self-promotion at work. Many capable and talented employees feel like self-promoting is bragging or “sucking up.”

Introverts will be glad to hear that the most effective self-promotion doesn’t actually focus on you directly. Instead, it focuses on the passion, interest, and vision that you have and are working towards. You shouldn’t focus on “selling yourself” but rather selling your values and unique perspective to the world. This is what you want others, whether it’s your boss or a prospective employer, to buy into.

If you often feel you’re being overlooked, underestimated, or not recognized at work, yet also are uncomfortable with the concept and practice of self-promotion, reframe any old beliefs you hold about visibility.