Understanding the Users

• Gathering information about the target audience through methods such as user interviews, observations, and usability testing
• Gaining insights into the user’s needs, behaviors, motivations, and pain points
• Creating user personas to help you understand and empathize with the user
• Using the insights gained from user research to develop a deep understanding of the user’s perspective
• Techniques such as role-playing and storytelling to help you put yourself in the user’s shoes and understand their needs and motivations on a deeper level
• The importance of empathy in design because it helps create solutions that are relevant and meaningful to the user