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Types of Media

Empowered 02/03/2024

Types of Media

  1. Paid Media refers to any type of advertising that requires payment in exchange for promoting a brand’s products or services

    • Pay-per-click (PPC)
      advertising
    • Display advertising
      (banner ads)
    • Influencer marketing
    • Affiliate marketing
  2. Owned Media refers to any type of content or platform that a company owns and controls
    • Website
    • Blog
    • Social Media profiles
    • Email list (Newsletter)
  3. Earned Media refers to any type of publicity that a company earns through the coverage of its products or services by the media.

    • Media Mentions
    • Reviews
    • Social media shares
    • Word-of-mouth