Tactics to Reach

1. Social Media/ Blogs
   • A blog is a website or section of a website that contains articles or posts about a particular topic. It serves as a platform for businesses to share valuable information and insights with their target audience. Social media platforms such as Facebook, Twitter, and Instagram, are channels that enable businesses to connect with their audience, promote their brand, and drive engagement.
2. Search Engine Marketing
   • Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM uses techniques such as pay-per-click (PPC) advertising and search engine optimization (SEO) to increase website visibility and drive traffic.
3. Analytics
   • Analytics refers to the collection, analysis, and interpretation of data to understand the performance of a website or digital marketing campaign. It allows businesses to track key metrics such as website traffic, conversion rates, and customer engagement, and to use this information to make data-driven decisions about how to improve their digital marketing efforts.