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03.Introduction to Digital media _ Marketing

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  1. Digital Marketing Principles
    Definition of Digital Marketing
  2. Types of Media
  3. Digital Marketing
  4. Setting Online Goals
  5. Producing Creative Content
    Engaging our Customers
  6. Creative Content
  7. A Journey Within
  8. Creating a Digital Presence
    Creating Online Presence
  9. Tactics to Reach
  10. Design Tools
  11. Online Personal Brand
  12. Learn More
    Extra resources
  13. Post Training Survey
    Post Training Survey

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03.Introduction to Digital media _ Marketing Setting Online Goals
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Setting Online Goals

Empowered 05/09/2023

Setting Online Goals

Reflection

Write down the following prompts:

  • Why is it important to be online?
  • Who do I want to reach out to? 
  • What do I have to say to them?
  • What do I want to get back from this effort? 
  • What results do I want to have after 3 – 6 – 12 months?

Action

  • Search what your competitors do and what channels do they use.Choose the appropriate digital media channels and create your first content to reach your customers.

    Open Answer


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