Excersice 1, Topic 1
In Progress

Types of Media

Empowered 03/09/2023

Paid Media      

Refers to any type of advertising that requires payment in exchange for promoting a brand’s products or services

  • Pay-per-click (PPC)
  • Display advertising
    (banner ads)
  • Influencer marketing
  • Affiliate marketing

Owned Media

Refers to any type of content or platform that a company owns and controls

  • Website
  • Blog
  • Social Media profiles
  • Email list (Newsletter)

Earned Media

Refers to any type of publicity that a company earns through the coverage of its products or services by the media.

  • Media Mentions
  • Reviews
  • Social media shares
  • Word-of-mouth