Goals of this module
After completing this module you will be able to:
- Identify the differences between traditional and digital marketing.
- Define what is content marketing.
- Choose the right social media for your digital presence.
- Choose the digital channels and the social media that better fit to your needs.
- Use storytelling to create compelling digital experiences.
- Create strong profiles that promote your strengths.
- Understand the digital customer journey and build your strategy based on this.
- Focus on the customer value and its expectations.
- Become more confident to promote yourself in a digital and transparent environment. .