Excersice 1, Topic 1
In Progress

Digital Marketing

Empowered 03/09/2023


  • Greater reach: Digital marketing allows businesses to reach a larger audience than traditional marketing methods.
  • Lower costs: Digital marketing is often more cost-effective than traditional marketing.
  • Higher engagement: Digital marketing channels offer the opportunity for two-way communication with customers, which can lead to higher levels of engagement.
  • Better targeting: Digital marketing allows businesses to target specific audiences based on demographics, interests, and behaviors.
  • Measurable results: Digital marketing efforts can be tracked and measured, allowing businesses to see what is working and what is not.

Strategy plan

  1. Define your target audience: Understand who your target customers are.
  2. Set your goals: Determine what you want to achieve with your digital marketing efforts.
  3.  Research your competition: Understand what your competitors are using.
  4. Develop a content strategy: Plan out the types of content you will create. 
  5. Choose your channels: Select the most appropriate digital marketing channels.
  6. Execute your plan: Create and distribute content.
  7. Measure and optimize: Use analytics and metrics to track the performance of your digital marketing efforts.
  8. Repeat and improve: Continuously test and experiment with new tactics, channels, and formats to find what works best.