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Definition of Digital Marketing

Empowered 03/09/2023

Digital marketing is about being where your customers are, and for most businesses, that’s online

Susan Wu, CEO and Co-Founder of Remesh



Definition of Digital Marketing   

Digital marketing refers to the use of digital channels and tools to promote products, services, and brands. 

It includes a wide range of tactics, such as content marketing, social media marketing, email marketing, search engine optimization, pay-per-click advertising, and more.

In today’s digital age, it is crucial for businesses to have a strong online presence in order to reach and engage with their target audience. Digital marketing allows businesses to connect with customers where they spend most of their time – online. It also offers the opportunity for businesses to target specific audiences, track their progress, and make data-driven decisions to optimize their marketing efforts.