Digital vs Traditional
The objective of this activity is to give participants an opportunity to research and compare the key differences between digital and traditional marketing.
Steps to complete the activity
Step 1: Compare digital marketing and traditional marketing, by researching different aspects, such as, reach, targeting, and measurement of success
Step 2: Create a comparison chart or table that highlights the key differences between digital and traditional marketing. The chart or table should include the main points you have found and any additional information you believe is relevant.
Step 3: Present your comparison chart or table to the whole class and explain your findings.
TIME: 20 minutes
