Content Marketing Plan
The objective of this activity is to help participants understand the importance of creating relevant and engaging content for a specific target audience.
Steps to complete the activity
Step 1: Create a content marketing plan for a fictional business of their choice.
Step 2: Each group should research their chosen business and its target audience to understand their needs and interests. Then brainstorm different types of content that could be used to attract and engage the target audience.
Step 3: Present your plan to the whole class and explain your approach and the reasoning behind their choices.
TIME: 20 minutes
