Excersice 1 of 0
In Progress

Digital Marketing Principles

Empowered 24/06/2024

After completing this module you will be able to:

  • Identify the differences between traditional and digital marketing.
  • Define what is content marketing.
  • Choose the right social media for your digital presence.
  • Choose the digital channels and the social media that better fit to your needs.
  • Use storytelling to create compelling digital experiences.
  • Create strong profiles that promote your strengths.
  • Understand the digital customer journey and build your strategy based on this.
  • Focus on the customer value and its expectations.
  • Become more confident to promote yourself in a digital and transparent environment.