03.Introduction to Digital media _ Marketing Tipi di Media

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Tipi di Media

Empowered 08/09/2024

Tipi di Media

Media a pagamento si riferisce a qualsiasi tipo di pubblicità che richieda un pagamento in cambio della promozione di prodotti o servizi di un marchio
- Pubblicità pay-per-click (PPC).
- Pubblicità display (banner pubblicitari)
- Influencer Marketing
- Affiliazione Marketing
I media di proprietà si riferiscono a qualsiasi tipo di contenuto o piattaforma che un’azienda possiede e controlla
- Website
- Blog
- profilo Social Media
- Email list (Newsletter)
Earned Media si riferisce a qualsiasi tipo di pubblicità che un’azienda guadagna attraverso la copertura dei suoi prodotti o servizi da parte dei media.
- Menzioni Multimediali
- Recensioni
- Condivisioni sui Social
- Passaparola

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