03.Introduction to Digital media _ Marketing

La crescita dei dispositivi mobile e dei social media ha cambiato radicalmente il modo in cui i consumatori interagiscono online e spetta alle organizzazioni adattarsi. Per ottenere il massimo dal marketing digitale, è essenziale comprendere i fondamenti della trasformazione del marketing digitale, compresi i comportamenti e le aspettative del consumatore nel mercato digitale di oggi. Questo modulo mira a rivelare i vantaggi del marketing digitale e l'importanza di sviluppare una strategia di marketing digitale per i nostri clienti. Le partecipanti scopriranno i social media e le loro caratteristiche ed esploreranno tutte le procedure di marketing che possono sviluppare per utilizzare la tecnologia. Potranno anche trovare quale strategia di marketing si adatta alle loro esigenze e quali strumenti digitali utilizzare per ottimizzare le loro attività di marketing. Questo modulo include anche attività pratiche come la creazione di una pagina LinkedIn, una pagina Facebook Business e gruppi in vari canali di social media.
Empowered · 04/08/2023

obiettivi formativi :

  1. Conoscenza

    • Identificare le differenze tra marketing tradizionale e digitale.
    • Definire cos’è il content marketing
    • Scegliere i social media giusti per la tua presenza digitale.
  2. Competenze

    • Scegliere i canali digitali e i social che meglio si adattano alle tue esigenze.
    • Usare lo storytelling per creare esperienze digitali avvincenti.
    • Creare profili forti che promuovano i tuoi punti di forza.
  3. Atteggiamenti

    • Comprendere il percorso digitale del cliente e costruisci la tua strategia sulla base di questo.
    • Focus sul valore del cliente e le sue aspettative.
    • Diventare più sicuro di te stesso per promuoverti in un ambiente digitale e trasparente.

CIRCA ISTRUTTORE

Empowered

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  • 12 Esercizi
  • Certificato di formazione

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