03.Introduction to Digital media _ Marketing

Η ανάπτυξη των κινητών συσκευών και των μέσων κοινωνικής δικτύωσης έχει αλλάξει δραματικά τον τρόπο με τον οποίο οι καταναλωτές αλληλεπιδρούν στο διαδίκτυο και εναπόκειται στους οργανισμούς να προσαρμοστούν. Για να αξιοποιήσει κανείς στο έπακρο το ψηφιακό μάρκετινγκ, είναι απαραίτητο να κατανοήσει τις θεμελιώδεις αρχές του, συμπεριλαμβανομένων των συμπεριφορών και των προσδοκιών του καταναλωτή στη σημερινή ψηφιακή αγορά. Αυτή η ενότητα αναδεικνύει τα οφέλη του ψηφιακού μάρκετινγκ και τη σημασία της ανάπτυξης μιας στρατηγικής ψηφιακού μάρκετινγκ για τους πελάτες. Στην ενότητα αυτή, οι συμμετέχουσες θα ανακαλύψουν τα μέσα κοινωνικής δικτύωσης και τα χαρακτηριστικά τους και θα εξερευνήσουν όλες τις διαδικασίες μάρκετινγκ που μπορούν να χρησιμοποιήσουν. Θα μάθουν επίσης να βρίσκουν την κατάλληλη στρατηγική μάρκετινγκ για τις ανάγκες τους και ποια ψηφιακά εργαλεία να χρησιμοποιήσουν για τη βελτιστοποίηση των δραστηριοτήτων τους. Τέλος, περιλαμβάνονται πρακτικές δραστηριότητες για τη δημιουργία μιας σελίδας LinkedIn, μιας σελίδας Facebook

Δείτε για την Εκπαίδευσης λεπτομέρειες

Empowered · 04/08/2023

Στόχοι μάθησης :

Γνώση
- Προσδιορίσετε τις διαφορές μεταξύ παραδοσιακού και ψηφιακού μάρκετινγκ.
- Ορίσετε τι είναι το μάρκετινγκ περιεχομένου.
- Επιλέξετε τα κατάλληλα μέσα κοινωνικής δικτύωσης για την ψηφιακή σας παρουσία
Δεξιότητες
- Επιλέξετε τα ψηφιακά κανάλια και μέσα που ταιριάζουν καλύτερα στις ανάγκες σας.
- Χρησιμοποιήσετε το storytelling για να δημιουργήσετε συναρπαστικές ψηφιακές εμπειρίες.
- Δημιουργήσετε δυνατά προφίλ που προωθούν τα δυνατά σας σημεία.
Στάσεις Νοοτροπίας
- Κατανοήσετε το ψηφιακό ταξίδι των πελατών και να χτίσετε τη στρατηγική σας με βάση αυτό.
- Επικεντρωθείτε στην αξία του πελάτη και στις προσδοκίες του.
- Έχετε μεγαλύτερη σιγουριά σχετικά με την προώθηση του εαυτό σας σε ένα ψηφιακό περιβάλλον.

Εκπαίδευσης Περιεχόμενο

Αρχές Ψηφιακού Μάρκετινγκ

Ορισμός Ψηφιακού Μάρκετινγκ

Τύποι Μέσων

Ψηφιακό μάρκετινγκ

Ορισμός Online Στόχων

Παραγωγή Δημιουργικού Περιεχομένου

Προσελκύοντας τους πελάτες

Δημιουργικό περιεχόμενο

Ένα εσωτερικό ταξίδι

Δημιουργία Ψηφιακής Παρουσίας

Τακτικές προς υιοθέτηση

Σχεδιαστικά εργαλεία

Online Προσωπικό Brand

Σχετικά με τον Εκπαιδευτή

Empowered

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Ανοιχτή Εγγραφή

Εκπαίδευσης Includes

11 Μαθήματα
Εκπαίδευσης Certificate

Name	Description	Duration	Data type
_hjClosedSurveyInvites	Hotjar cookie that is set once a visitor interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.	365 days	Boolean true/false
_hjDonePolls	Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.	365 days	Boolean true/false
_hjMinimizedPolls	Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.	365 days	Boolean true/false
_hjShownFeedbackMessage	Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show.	365 days	Boolean true/false
_hjid	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days	UUID
_hjRecordingLastActivity	This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).	Session	Numerical Value (Timestamp)
_hjTLDTest	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.	Session	Boolean true/false
_hjUserAttributesHash	User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.	Session	Hash
_hjCachedUserAttributes	This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.	Session	JSON
_hjLocalStorageTest	This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	Under 100ms	Boolean true/false
_hjIncludedInPageviewSample	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	30 minutes	Boolean true/false
_hjIncludedInSessionSample	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.	30 minutes	Boolean true/false
_hjAbsoluteSessionInProgress	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 Minutes	Boolean true/false
_hjFirstSeen	This is set to identify a new user's first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.	Session	Boolean true/false
hjViewportId	This stores information about the user viewport such as size and dimensions.	Session	UUID
_hjRecordingEnabled	This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.	Session	Boolean true/false
_ga	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	1 day	HTTP
_gat	Used by Google Analytics to throttle request rate	1 day	HTTP
_gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	1 day	HTTP

Name

Description

Duration

Data type

_hjClosedSurveyInvites

Hotjar cookie that is set once a visitor interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.

365 days

Boolean true/false

_hjDonePolls

Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.

365 days

Boolean true/false

_hjMinimizedPolls

Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.

365 days

Boolean true/false

_hjShownFeedbackMessage

Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show.

365 days

Boolean true/false

_hjid

Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

365 days

UUID

_hjRecordingLastActivity

This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).

Session

Numerical Value (Timestamp)

_hjTLDTest

When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

Session

Boolean true/false

_hjUserAttributesHash

User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.

Session

Hash

_hjCachedUserAttributes

This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.

Session

JSON

_hjLocalStorageTest

This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.

Under 100ms

Boolean true/false

_hjIncludedInPageviewSample

This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.

30 minutes

Boolean true/false

_hjIncludedInSessionSample

This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.

30 minutes

Boolean true/false

_hjAbsoluteSessionInProgress

This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.

30 Minutes

Boolean true/false

_hjFirstSeen

This is set to identify a new user's first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.

Session

Boolean true/false

hjViewportId

This stores information about the user viewport such as size and dimensions.

Session

UUID

_hjRecordingEnabled

This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.

Session

Boolean true/false

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

1 day

HTTP

_gat

Used by Google Analytics to throttle request rate

1 day

HTTP

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

1 day

HTTP

03.Introduction to Digital media _ Marketing

Στόχοι μάθησης :

Γνώση

Δεξιότητες

Στάσεις Νοοτροπίας