Is your communication plan well designed, let’s check?
Is your communication plan well designed, let’s check? ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB2AQAAAABn06WyAAAAAnRSTlMAAHaTzTgAAAAZSURBVEjH7cExAQAAAMKg9U9tDQ+gAAD4NQmuAAHYxQSRAAAAAElFTkSuQmCC)
Reflection
Write down the following prompts:
- Have you identified clear goals that support larger projects, programs, or organizational goals?
- Have you well identified the target audience?
- Have you identified key audience-focused messages?
- Have you identified a realistic set of outcomes and activities?
- Have you considered what success would be like?
Action
After this activity you will be able to better understand the messages that underline the communication of a product/company/service
Study and compare different advertising for a similar product.
Look for advertising for 2 competing commonly used products.
Highlight the similarities and differences in the communication of the two products: are they more centred in the brand, in the quality of the product, in its characteristics, in its ease of use or not, in its usability, in its beauty/appearance, in its valour?
To do this use Template 5